Jerry Seinfeld Is Headlining a Campaign Begging People to Come Back to New York

Is New York City dead?

A total of 1,132 chain stores in NYC — including 54 Starbucks, 70 Duane Reades, and 22 Papyruses — all shut their doors for good over the past 12 months.

420,000 people, according to smartphone data published by the NY Times, left the city between March 1 and May 1 alone. Who knows how many will come back, and how many more left.

Now “NY Forever,” a campaign for New Yorkers "to turn this reckoning into a city-defining triumph," has launched.

The group plans to release videos with celebrities like Amy Schumer, Jerry Seinfeld, and Seth Meyers over the next 30 days basically pleading with people to return to the Big Apple.

"I just don't want New Yorkism to die,” said Seinfeld. “We don’t care if things are tough. Everything is always tough. It’s tough to live here."

Indoor dining is still closed in New York City on the orders of governor Andrew Cuomo. Well over 1,000 NYC restaurants have permanently closed since the state-mandated shutdown in March.

With more and more companies offering remote work situations, and New York being as exceedingly expensive and filthy as it is, Seinfeld and Co. have their work cut out for them getting people to come back.

NYC as the metropolitan magnet it was might be done for good.

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