Aunt Jemima is Now the "Pearl Milling Company" and it Might Be the Worst Brand Name Ever

Farewell Aunt Jemima.

The famous syrup brand is no more.

Aunt Jemima has officially been rebranded as “Pearl Milling Company.”

Quaker stated the Aunt Jemima brand ”has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today.”

Ok then.

No more Aunt Jemima.

But Pearl Milling Company?

That has got to be the worst name for a syrup brand possible.

What robot space aliens came up with that?

The name got laughed out of the building online, with one commenter writing, “Well, all I can say is, when I want pancakes, I want a syrup that sounds like a caustic strip mining agent. Pearl Milling Company syrup, which I'll pour upon Chromic Potash Conglomerate Margarine. Nummy!”

Yessir, give us a bottle of that Pearl Milling Company high fructose corn syrup mixture to pour over our bleached wheat products!

Mmmmm-hmmmmmmm.

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